Digital Marketing Manager

Role Overview

We are looking for a strategic and results-driven Digital Marketing Manager to lead AsiaLink’s marketing efforts in the regions where the company operates. DMM will be stationed in Athens, Greece. This role is ideal for a marketing professional who excels at brand positioning, business development, and campaign execution, while ensuring alignment with financial, operational, and compliance requirements.

As a key member of our team, you will play a pivotal role in driving brand awareness, attracting new clients and partners, and optimising marketing performance. Working closely with internal teams, you will develop and execute marketing strategies that enhance AsiaLink’s visibility and impact.

Key Responsibilities

1. Business Development & Brand Strategy

Develop and implement digital marketing strategies to drive brand awareness and client acquisition.
Identify new market opportunities and contribute to the expansion of AsiaLink’s professional network.
Collaborate with leadership to position the company effectively in key target markets.

2. Marketing Finance & Performance Tracking

Work with the Financial Coordinator and CEO to allocate and manage the marketing budget efficiently.
Track key performance metrics (KPIs) to assess marketing ROI, campaign effectiveness, and audience engagement.
Optimise digital ad spend to maximise lead generation and conversion rates.

3. Supply Chain & Service Alignment

Ensure that all marketing messages accurately reflect AsiaLink’s service offerings.
Work closely with the business development and operations teams to maintain consistency between marketing communications and actual services.

4. Campaign Management & Content Development

Organise and oversee marketing campaigns, events, and promotional activities to enhance engagement.
Manage digital channels, including SEO, social media, content marketing, and paid advertising.
Develop high-quality content, including blog posts, newsletters, social media updates, and multimedia materials.

5. Compliance & Regulatory Adherence

Ensure that all marketing materials comply with advertising standards, industry regulations, and legal requirements.
Maintain ethical marketing practices that align with AsiaLink’s brand integrity and corporate values.

What We’re Looking For

Proven experience in digital marketing, brand strategy, or marketing management.
Strong analytical skills with the ability to track and optimise campaign performance.
Experience managing budgets, marketing metrics, and ROI analysis.
Proficiency in SEO, social media marketing, content creation, and digital advertising.
Excellent organisational skills with the ability to oversee multiple campaigns simultaneously.
Fluency in Greek & English (additional European or Asian languages are a plus).

What We Offer

Competitive salary and benefits package aligned with EU labour standards.
A dynamic and creative work environment with opportunities for professional growth.
Access to high-profile industry events and networking opportunities.
The chance to make a significant impact on AsiaLink’s brand and business expansion.

Location: Athens, Greece
Employment Type: Full-time

This is your opportunity to take on a unique and impactful role. If you’re ready to build relationships, coordinate initiatives, and contribute to our growth, apply today!

Apply Now